challenge
The Momentum EV model is a mid-level electric SUV designed for active families and individuals who value versatility, safety, and efficiency. The project tasked me with creating a user interface for key vehicle systems, including driving controls, HVAC, media & entertainment, navigation, and performance displays. The challenge was to design a cohesive and safe interface that balances functionality and simplicity while meeting the needs of active families and individuals.
analyzing market & competitors
To better understand the key features of an EV SUV, I conducted benchmarking on various models. This helped me analyze the layout of longer rectangular interfaces, identify which features to prioritize and stay informed about current design trends.
My approach
A user-focused interface with intuitive navigation, a simplified driver display, and customizable elements designed to enhance safety, entertainment, and usability. 🚗
Customizable floating tiles for multiple driver profiles
The customizable 'Floating Tiles' homepage allows multiple driver profiles, providing personalized content that caters to the unique needs of each family member. This feature enhances user engagement and ensures quick, easy access to essential functions for each driver.
Simplified and Minimalist Driver Display
The simplified and minimalist driver display focuses on safety by prioritizing key information such as speed, alerts, and battery status. This design reduces cognitive load, improving readability and ensuring that drivers can quickly access crucial data without distraction.
Intuitive Quick Controls with Visual Car Interface
The intuitive Quick Controls feature includes a visual car interface, where controls like trunk opening, light adjustments, and window operations are positioned at their corresponding locations on the vehicle diagram. This design simplifies the process of locating and using various controls, making interactions more intuitive and efficient for the user.
Project takeaways
In this project, I applied several UX laws within the context of automotive UX, gaining insight into how design principles can be adapted for this specific field. I learned how to create interfaces that effectively balance visual appeal with safety, a critical factor in vehicle design. As someone initially unfamiliar with EVs, it was particularly interesting to design for a digital interface that replaces traditional manual settings, such as climate control. I also had to consider how the SUV’s target audience—mainly families—impacts design choices, emphasizing the need for infotainment options and passenger controls.