challenge
The current website lacks clear communication of Sand Studio’s design principles and expertise. It states the principles without effectively demonstrating their values, and the visuals do not align with the updated brand guidelines.
analyzing market & competitors
Exploring how leading design studios communicate their design principles and showcase their core values with a particular focus on how they integrate sustainability into their websites. This served as a starting point for brainstorming ideas and features for the redesign.
My approach
A redesigned, interactive platform featuring a user-friendly quiz, dark mode for accessibility, and a refreshed layout that highlights sustainability and inclusivity while enhancing user engagement. 🌱
Carbon-reduced mode
Colors with lower energy consumption translates to a decrease in the website's carbon emissions
Enhance readability for users with light sensitivity or visual impairments. Many users find dark mode more comfortable for their eyes, particularly in low-light environments
insights page
The Insights page aims to educate visitors on sustainable and inclusive design practices while showcasing Sand Studio’s expertise. Featuring articles and reports, it engages users with valuable content and encourages further exploration of the website.
test your knowledge
Friendly, interactive quiz that invites users to test their knowledge about sustainable and inclusive design through multiple-choice and scenario-based questions
Scenario-based questions that mimic real-world design decisions
Instant feedback to educate without overwhelming
Custom illustrations and animations to add delight and personality of Sand Studio
Personalized results that include resources and reading suggestions
Project takeaways
The research phase of this project gave me a much deeper understanding of sustainability and how to integrate it into design. It taught me to think beyond just words and messaging, focusing on how design choices themselves can reflect and promote sustainable values in a meaningful way. Following the completion of this solo internship project, I was integrated into the team working on the actual redesign, where elements of my design have been incorporated into the current work-in-progress.